Since then Sainsbury’s and companies such as Carphone Warehouse have found that personalised mailings and brochures have given them a far higher return on investment than traditional campaigns ever could.

Digital print technology, such as that used here at everydayprint, allows companies of any size the ability to create personalised marketing campaigns.

Contact everydayprint for more information about how we can help you create a personalised campaign to improve your return on marketing investment.

Bsquared picked and installed the HP Indigo Press 5000 over other competitive offering based on its small footprint, ease of use, and offset-quality printing available only with HP. After a few months of installing the Indigo Press, Bsquared experienced a 100% return on its investment through additional business opportunities and the removal of subcontracting to digitally equipped trade printers. Their success with the 5000 model led to the purchase of an HP Indigo Press 5500.

The HP Indigo Press 5000 allows Bsquared to efficiently produce a wide range of products like booklets, magazines, and variable-data market applications thereby allowing for larger clients in different market segments, like the government sector, producing badges and inserts.

Oce has been developing this technology since the mid-1990s, investing Euro 150 million. They hope that this technology will address the dynamic digital printing markets in both the Wide Format Technical and Wide Format Graphics segments. This new Oce platform has been designed to address overall running costs, reduce environmental impact, and improve both productivity and workflow.

In addition to being a leader in wide format systems for the architectural, engineering and construction market, Oce CrystalPoint products and solutions hope to generate interest in the reprographics and business graphics markets. This new technology is also environmentally friendly with the TonerPearls used in the toner gel jetting, releasing no ozone, odor or fine powder. It also prints an even semi-gloss finish on uncoated paper that reduces the use of paper coating.

The Discovery Channel hired Boston and Los Angeles-based creative agency Viewpoint Creative to develop a new logo and on-air identity that places an emphasis on its signature “globe” icon and the immersive quality of the brand. On April 15, the Discovery Channel unveiled its new logo and on-air look during the season premiere of Deadliest Catch, the station’s highest-rated show.

Viewpoint’s Executive Creative Director said that the challenge was to preserve the channel’s distinctive globe logo that is so important to the brand, yet find a way to make it even more connected to the channel’s name. Viewpoint decided to fuse the globe with the “D” in Discovery. By linking these two together, they are interconnected in a way they were never before. Viewpoint updated the logo with a stylized Earth, contemporary color palette and fresh typography.

The channel’s new on-air identity is intended to create an immersive experience for viewers that is bold, unfiltered and fun. Viewpoint used a minimalist design style combined with aggressive typography, contemporarized the channel’s signature blue palette and the new globe is activated as a branding element creating transitions, motivating type, and directing the eye to key marketing. The channel is happy with the re-design and anticipates it to be as a platform to build for the future.

Canson International has introduced a new range of digital inkjet media technology that promises to address the demands of Fine Art and Photo enthusiasts wanting to create reproductions. Canson is the worldwide leader in Fine Art paper making and manufacturing since 1557. Their paper has been used by such famous artists as Picasso, Warhol, and Goya.

Fourteen new Canson Infinity media products offer a choice of four different surface structures: smooth surface, ultra smooth surface, textured surface, and canvas. The Infinity range has unique coating properties engineered to allow optimum color and ensure maximum resistance to aging. The products also offer a superior level of detail and clarity designed to impress the most demanding artists.

The range has been tested and developed with a new process that enables, what the company boasts, as un-rivaled whiteness using Optical Brightening Agents on many of their papers. This technology is intended to address concerns of museum managers, art and photo collectors. The new Canson Infinity Range allows the company to maintain its innovative edge and centuries of paper-making expertise with the most advanced digital printing technologies.

B. Make sure you explain every aspect as designers are not mind
readers.

C. Have your business model ready and make sure your plan has
been well thought out.

D. Fully understand your business brand, goals and target audience.

E. Have a sound understanding of your product.

F. Remember, nothing is for free!

G. Keep in close communications with the designers - voice all your
concerns and remember to listen to what they have to say.

H. Don’t try to design for the designer, they have been hired by you
to do the job so let them get on with it. The designer should also
take on board your opinions and listen to you.

I. it is important for the designer to listen to the client as not all
Industries are the same.

J. Make sure you set expectations for materials and deadlines.
All these must be communicated well. Meet on a regular basis and
keep in contact at all times.

The groundwork for Hewlett Packard’s Sustainable IT Ecosystem Lab was set in place in March 2008 when the company restructured its Research and Development division known as HP Labs, to intensify its focus on fewer project. To aid in this endeavor, 23 labs were set up all over the world with an attention to “information explosion,” dynamic cloud services, content transformation, and intelligent infrastructure.

HP has identified their immediate problem as pursuing a green agenda, predicting a possible conflict between IT departments and facilities teams – productive workers utilizing more powerful servers and PCs vs. requirements that often pay the energy bills. Common ground may be reached before focusing on the wider business needed to save costs in the datacenter. Rising power requirements will force some companies to relocate their datacenters due to power shortages with some relocating as far as Norway for their wind energy and Iceland for its geothermal energy.

United States companies are criticized for over-cooling their datacenters because the cost of cooling has surpassed the cost of powering the actual equipment. A recent survey found that 44% of United Kingdom-based IT leaders believe that sustainability is a board-level issue and 30% anticipate increases in their budget for technologies that support this issue. Sustainable practices include virtualization and datacenter consolidation.

Hewlett Packard is investigating two energy-saving ideas that include newsagents printing newspapers for customers and laptop screens that require only natural light to make them readable. Stricter environmental laws and a desire to shine a spotlight on their green credentials has prompted this recent development. HP unveiled its Sustainable IT Ecosystem Lab on May 1, 2008. It is located jointly in Bristol, England and the company home office in Palo Alto, California and was created to develop environmentally friendly products for the future.

HP is considering a range of concepts to pursue. These include expanding digital printers among publishers. Files would be transferred electronically to newsagents and they would print them for customers on an on-demand basis which would reduce the amount of wasted newspaper stock. Another concept is advertising hoardings made from electronic paper allowing for adverts to be downloaded instead of being pasted using paper and glue. Also, laptop screens that provide visibility using natural light, saving on usage of power. HP will picks the concepts with the best chance of becoming a commercial reality. They are interested in making computers and IT systems more efficient.

On May 1, 2008, QuadTech, Inc. purchased Vigitek, a leading designer and manufacturer of 100% print inspection technology. This brings together QuadTech’s advanced register guidance system with Vigitek’s state-of-the-art print defect detection technology thereby strengthening print quality solutions for printers and converters in the packaging industry. The precision and reliability of both companies’ solution are ideal for the decorative print industry where precise color and register are vital to maintain pattern, repeat length, and color consistency.

Vigitek is based in Limerick, Ireland and pioneered technology that inspects 100% of the Internet all the time. Its systems are completely compatible with all types of printing (i.e. web offset, sheetfed, labels, etc.) and in all types of configuration – roll-to-roll, roll-to-sheet and sheet-to-sheet. Their groundbreaking solution features an innovative linescan system that uses high-resolution 3CCD cameras with optical prism and custom-built software that runs very complex detection algorithms. Separate processors are dedicated to image capture, image analysis and data logging.

Their print inspection systems go well with QuadTech’s Autotron 2600 color-to-color registration technology with advanced features that provide excellent control and quality from fast printing to finished product. It has a mark-recognition system that allows printers and converters to use one set of register marks for bi-direct printing.

So below is a table which defines all the A series of paper sizes fro A7 to 2A0

A7 - 105mm x 74mm
A6 - 148mm x 105mm
A5 - 210mm x 148mm
A4 - 297mm x 210mm
A3 - 420mm x 297mm
A2 - 594mm x 420mm
A1 - 841mm x 594mm
A0 - 1189mm x 841mm
2A0 - 1682mm x 1189mm

The above sizes are the standard finished paper sizes. If you are designing artwork for print you must add 5mm bleed to each side of the page (i.e. add 10mm to the width and 10mm to the height of the page)